We can do that!


It's amazing what can be accomplished when we put our heads together. Now let's get to work.

We thrive on moving the needle, making progress, exceeding goals and shattering expectations.

Case in point. When GCI entered the Internet business, ACS and a few other providers had the market locked. We knew we needed to make a huge splash to capture new customers and lure customers who had already signed up with other companies.

With GCI’s marketing department, we came up with the Free Unlimited Internet package, which bundled dial-up service with a $10 long distance package. We launched with an aggressive media campaign, including full-page newspaper ads four to five times per week, 350 GRPs per week of radio, and 400 GRPs of television per week in major markets. The launch weight lasted for four months, then reduced to lower, though still aggressive, maintenance levels.

The result of our efforts? GCI had surpassed all local competitors within a year to become Alaska’s largest Internet service provider. FreeNet established GCI as the leader in Alaskan Internet, and the rest is as they say, history.

Mike Porcaro

CEO


Originally from New York City, Mike has lived in Alaska for more than 40 years, and has become one of Alaska’s leading advertising practitioners. Over the years, Mike has developed a broad range of advertising and journalism experience. He is a graduate of Rockford College in Illinois.

Mark Hopkin

President


Mark Hopkin is the creative force behind Porcaro Communications’ successful campaigns. A national-award-winning copywriter and producer, Mark is also a skilled media planner and account strategist. Mark is a cum laude graduate of Brigham Young University with a degree in advertising and communications.

Bob Thompson

Vice President/ Senior Art Director


As head of the Porcaro Communications art department, Bob takes a personal hand in directing all projects. His strengths in advertising, graphic design, illustration and displays are reflected by awards on local, national, and international levels. He is a life-long Alaskan.

John Hume

Senior Art Director


John has over twenty five years of experience in advertising as a graphic designer and illustrator. As a key member of our staff, he works in all mediums including television, print, collateral, display and signage for many state and private companies throughout Alaska. He attributes his longevity to a diet of bad coffee

Beth Laird

Media Buyer


Beth is hands down the most experienced media director in the state. She coordinates all media buying for online, print and broadcast. She maintains tracking reports on media buys and manages schedules and budgets for all media buys.

Kristin Bitterman

Art Director


From her first day she’s been showing us her sometimes quirky but always innovative designs. Kristin is quick to understand the client’s needs and translate them to the finished piece. She earned her BFA in graphic design from the Academy of Art University in San Francisco.

Clients we have done work for: