Welcome to the family.
Porcaro Advertising – Award-winning creative work, effective media planning, and clear marketing strategy have made us one of Alaska’s best full-service advertising agencies. For over two decades, we’ve helped the cream of Alaskan advertisers rise to the top. The Porcaro family provides full-service communication services to clients in Alaska, Canada, and the Pacific Northwest.
You Need It? We Can Do It!
Here is just a few services we can provide our clients.
With more than 30 years of award-winning experience, no communications team in Alaska has a firmer grip on building brands for a wide range of clients across many industries — petroleum, telecom, medical, aeronautics, high-quality H20, if it has to do with branding, we’ve mastered it like nobody’s business.
Print & Collateral Design
The written word, while powerful, doesn’t get out of the gate without strong visual elements like color, typography, photos, graphics, proper use of white space, and respecting your logo. Take a look — every print piece we produce sells the drama in grand fashion.
Media Planning & Purchasing
Porcaro exceeds all expectations in the Media realm. Probably has something to do with having the top planner in the business. Political campaigns, image building, or just an annual plan that drives people to your door, having the right media plan will figuratively kick sand in the other guy’s face.
These days you have 30 seconds or less to grab and keep your target’s attention. Your TV crew better know how to develop creative genius to quickly cut through the clutter and strike a chord with the viewer. We have thousands of TV spots which illustrate, unequivocally, we have the right stuff.
Never underestimate the power of good radio. Or bad radio — you know the spots we’re talking about. Our radio is fortified with messaging and sound techniques that excel at commanding attention and ultimately put people in seats, votes in the ballot box, or hits on Facebook. Porcaro is theatre of the mind on steroids.
Website Development & Management
A great web site needs to make a strong first impression, and then take you places you’ve never been. Enter Porcaro. Our tech savvy web and social marketing expert skillfully incorporates the latest apps, video links, and up-to-the-minute navigation tools. The result — results. Then we track ‘em like a modern day Sacagawea and report back to you.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Digital design is like painting, except the paint never dries.
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
Meet the Team
Creativity is our business.
Originally from New York City, Mike has lived in Alaska for more than 40 years, and has become one of Alaska’s leading advertising practitioners. Over the years, Mike has developed a broad range of advertising and journalism experience. He is a graduate of Rockford College in Illinois.
Mark Hopkin is the creative force behind Porcaro Communications’ successful campaigns. A national-award-winning copywriter and producer, Mark is also a skilled media planner and account strategist. Mark is a cum laude graduate of Brigham Young University with a degree in advertising and communications.
Vice President/ Senior Art Director
As head of the Porcaro Communications art department, Bob takes a personal hand in directing all projects. His strengths in advertising, graphic design, illustration and displays are reflected by awards on local, national, and international levels. He is a life-long Alaskan.
Senior Art Director
John has over twenty five years of experience in advertising as a graphic designer and illustrator. As a key member of our staff, he works in all mediums including television, print, collateral, display and signage for many state and private companies throughout Alaska. He attributes his longevity to a diet of bad coffee
Senior Copywriter/ Producer
Matt’s first writing job was for an agency in Sacramento, California. The aspiring writer was charged with sculpting brilliant ad copy to get the rotary phones ringing for a medical clinic specializing in care for those who fall and can’t get up or something like that. Matt Graduated from the University of Minnesota with a B.A. in journalism/Advertising.
Beth is hands down the most experienced media director in the state. She coordinates all media buying for online, print and broadcast. She maintains tracking reports on media buys and manages schedules and budgets for all media buys.
From her first day she’s been showing us her sometimes quirky but always innovative designs. Kristin is quick to understand the client’s needs and translate them to the finished piece. She earned her BFA in graphic design from the Academy of Art University in San Francisco.
Joy Diane Mark Anthony
Camera shy cat lover.
PC Accountant/comptroller since 1993.